The second main way of making money online is to start to sell your own product. Well, that’s all very well, but what if you don’t have a product to sell?

If you are new to the online world, there is a real temptation here to assume that you need some kind of world-beating physical product. That you need, in some way, to become the next big inventor that makes money from solving a problem that has troubled mankind since the dawn of time.

That is certainly one way to go, but if you are going to get started with this fairly quickly, you probably need to give up that idea and start looking at the world of digital products. The beauty of going digital is the speed of creation and the ease of delivery for your new product and there are several ways that you can get to market with this approach.

By far the most common is the ebook. If you have started looking at internet marketing then you have been exposed by now to countless ebooks on many different areas of this business but it is completely possible to take this approach in other walks of life.

Obviously this is a subject in its own right and I will go into more detail about how you get your ideas into your creation in another post (or maybe even an ebook 🙂 )

Once you have started thinking about digital products, you could branch out into audio or even video and in some ways these are more highly regarded than even ebooks in their potential. Everyone has different ways of learning, but a good video walkthrough can often help to clarify subjects for anyone watching them. I posted a quick youtube video in an earlier post to show you just how easy it is to get started.

The beauty of all this, is that you don’t even need to have your own subject matter in some cases. Check out the world of PLR (or, Private Label Rights) to see how you could use someone else’s material, possibly in ebook form, and legally add your own name or rework it into audio or video to form your own product.

Once you have your product, you can obviously sell it direct from your own site (maybe controlling this through one of the integrated shopping basket services that exist) or you could opt to make it available through a service such as Clickbank, which, for a fee, will handle all the aspects of payment collection for you. It will also look after your affiliate programs where others will sell your product for you, for a share of the profits.

As always, if you want more details or if you have any comments on this subject, let me know below and use the buttons to bookmark this page. If you have found this page from somewhere else, follow the link for the rest of the articles on the subject of making money online.

Make money near your home

We have all heard the internet marketing rallying cry “make money from home” – well I have a twist on that as we look at the first way to use you new, growing skills to make money online.

So, what do I mean by offline business. Well, as I said in my earlier post about you being an internet marketing newbie, your level of internet expertise is probably already advanced compared to those around you.

Everywhere you go in your local neighbourhood, there will be businesses with varying levels of internet presence and if they have any brains at all, they will have heard that internet-based business is still doing OK, even in a financial downturn. So, for some of them, this could make the difference between survival or failure.

What can you do to help (remember this is always about an exchange of value)? At the most basic level, you can show them how fast they can get online. You may want to take them a step further, into setting up a domain and hosting WordPress on it. This can be completely liberating to some people who are still, quite literally, terrified of that first online step!

That sounds like a small thing, but think of the value to that small company, you have turned them into a world player immediately. A morning of tuition is a valuable thing and is completely reproducible over and over again for all your nearby firms. If they have a site already, it is by no means guaranteed that the existing site-builder knows anything about SEO and analytics, so your training goes in that direction instead.

Now step back a bit and think of the consultancy side of things. How about a keyword search for them before you even grab the domain, maybe checking out their competitors as you go? What would that be, maybe a day, maybe 2 days of your time? So, we are already up to 2 or more days (potentially).

As you educate them, the next phase would be to talk through offsite optimisation, link-building etc. Now this could take some time if done properly, maybe you are starting to appear like a valuable asset to your client at this point…there is potential here to turn this deal into a retained service. Choose your monthly rate.

Can you see how this builds up. A lot of this can be outsourced – link building in particular is drudge work for many. If you get this side of your business sorted out, you can become a lot more scalable and take on more (monthly retainer) clients. Before you know it, you have a steady-ish income. Now, get in front of the local board of commerce and run a seminar for 30 people, make it free or cheap and be excellent! Then take orders for more at the end.

It might sound daunting to get in front of small businesses but we all know people in this position in some way. A friend of a friend, the company your wife (or husband) works for, just talk a bit about what you are learning and watch the faces light up. I know this to be true – it’s a story that is only a week old in my own internet marketing career 🙂

There is more to this topic, but for now I must press on with the other three methods I mentioned in my last post.

These are meant to be starter articles, to get your mind racing a bit. If you find it useful, throw me a comment or bookmark it using the buttons below. If you are confused by my rambling, leave a comment as well. I can cope!