Your free keyword this week is a slightly tougher one than in previous weeks, so if you are just starting out with SEO and building sites, this is probably not for you.

If on the other hand, you have your linking techniques all sorted and you know that you can make real progress with some bigger words, then here it is:

12 volt battery

This is car batteries we are talking about here, so they go up pretty high if you want to look at Amazon or another affiliate program to shift some. Let’s look a bit closer (as always, all figures are from the new keyword tool)

This is a US keyword primarily, getting 74,000 broad searches, 33k phrase and dropping down to 3,600 exact searches month. Applying a quick “phrase x CPC x 0.4″ (for a first place entry on the front page) calculation still gives a very respectable $9,000 a month and those clicks are only around a dollar each, so you’d make more from selling batteries.

Competition on this is a lot higher with more PR  3′s than I would normally go for, but Youtube and another vid site are in there, so maybe a video is the way forwards with this one.

As a freebie for those who are a bit daunted by that prospect, you might just want to check out “12 volt battery charger”. Of course, it gets lower searches, but it too is available and is a lot easier to rank for. I see Amazon on the front page – always a good sign!

From now on, I will be keeping the second free keyword back for my subscribers, so if you want a double dose every week, sign up for my email list and I will keep you well rewarded. This week you’ll get a third keyword (as we’ve already had 2 here!)

One of the things I have learned about myself over the last few weeks/months/years is that I’m a particularly strong researcher. What that means is that I love to dif around in subjects and find out stuff. What it does not mean is that I’m any good at making that stuff happen! I’m not what Myers-Briggs calls a “completer-finisher”.

The good thing for everyone reading, is that finding keywords feels like researching to me. I love to dig around and check out all the details of keyword subjects and that’s why you get free keywords here every week.

What am I doing about my personality? Well, you may or may not have seen the Ezinearticles hundred day challenge appear again (started yesterday). This is an end of year challenge to get a hundred articles written in the hundred days left before the end of the year…hopefully getting to Platinum status in the process and theoretically generating a load of traffic to wherever you point it. Now, since I have to write some articles anyway, I’ve signed up for the challenge…we’ll see how it goes.

I’m tempted at the same time to sign up for John Carlton’s Simple Writing System – combining the article writing experience with learning copywriting from the master. I’m just not sure if that’s biting off one too many things to do. I’d be interested to hear what you think of the idea…..does anyone need a tame copywriter that’s been trained by John?

Anyway, you came here for keywords, so here they are. Two this week, one for the US, one for the UK with a bit of a shared theme.

First up for the US: Doctor Who Episodes

According the new keyword tool this gets 8,100 exact searches a month and it’s not so much of a buyer’s phrase, but with access to these episodes being harder to get hold of in America,  you could monetize it with some DVD sales or toys relating to Doctor Who.  As soon as you look at phrase match, this jumps to 18,000 and the US is the biggest searcher for this keyword phrase – no idea why it isn’t the UK!

Second one for the UK: Doctor Who Games     (You see the theme now!)

This gets a huge 18,100 exact searches a month, rising to 22,000 phrase match. Almost 100% of these searches come from the UK. I won’t state the obvious here, but…..Christmas!!

As always, with both of these, there’s a TLD available.

As a special bonus – because you’ve been so good – here’s a range of things to look up for yourself, mainly because typing the numbers out gets tedious.

Check out “almost any kind of animal for sale”. So, for example “ferrets for sale”. If you whiz that through the keyword tool a couple of times, I think you’ll be amazed at just how many domains are available if you want to be a specialist animal seller Maybe I’ll relent and show you what I’ve found if anyone shows any real interest!

I have a few keywords for you this week. Not because I have lost the plot, you understand, more because some of them go together so well.

First up is: Hello Kitty Pictures

I wasn’t sure about this being a buying keyword, but the hello kitty craze seems to be growing bigger and bigger across the globe and there is a stack of merchandise available to back up the fans, even in Amazon.

I’ve been using my new “patented” technique for finding these keywords, so they have a good search volume for both exact and broad matches…..hopefully that way, there’s a chance of getting close to the traffic numbers in the new Google tool.

As a result, “Hello Kitty Pictures” gets 6,600 exact searches and 12,100 broad in the US every month, there’s a decent TLD available and as a complete freebie, I’ll tell you that you can also get a TLD for “Hello Kitty Pink” which also gets some good searches and has a load of physical products that would match perfectly. Link the two sites and see what happens!

The second, more serious idea for this week is “formal dresses and gowns”. 4,400 exact searches and 8,100 broad in the US every month – maybe you could tie this in with Christmas parties, but actually the demand is pretty constant across the year.

Traffic Travis says that both of these keywords are a relatively easy 4/5 stars, so as usual, snap ‘em up and let us all know how you get on.

If you want to know more about my way of finding these keywords, dive into the comments and let me know. Who knows, I may even reveal all.

Ok, hands up. I confess I’ve been a bad person and not updated my experiment journal for a few days. As a result, there’s a load of stuff that I need to get out there today.

Before we get onto your free keyword of the week we need to cover some of the stuff that has been going on in the big, bad world of Google. It has only been a couple of weeks since I put up my first keyword of the week, but if you go back and check that keyword now, in the new version of the Google Keyword tool, you will find that the numbers have changed dramatically.

There has been a howl of dismay across a lot of Internet Marketing blogs in the last few days because Google is now reporting figures that are sometimes as little as a tenth of the ones you would have seen a week ago. In fact, if you check against the old tool (click at the top right of the new one) you will see that the old figures still show in there.

A lot of folk are saying that it’s great that we may now be seeing some more realistic numbers from Google but that doesn’t help you if you’ve invested a load of time in researching and building a site based on a hope of thousands of vistors, only to see a number one slot getting you dribbles of traffic instead of a flood. It may explain why you are seeing those results, but it doesn’t stop it smarting!

The only way forwards from here is to use the new Google tool for your research and since numbers are now so much smaller across the board, it might be a good idea to search for exact match keywords with good volume (if you aren’t already) and then seeing how you might expand those out with phrase and broad match search phrases letting you build a real authority site.

The biggest problem I can see with all of this is that the big keyword research tools all still use the old Google figures. That means that Market Samurai and Micro Niche Finder still show monster results for some keywords that are showing up in Google’s new tool as being pitiful for search volume. So, for the time being, be super careful with the results you see in them (do a quick comparison with the Google tool).

Still harder is the fact that Google themselves haven’t switched everything across to this new paradise. That means that tools like Google Insight are basically handing out duff information. For example, I found a keyword the other day that was just huge and Google Insight had the UK as pretty much the only place in the world where it was being used (something like 90% of all searches). That same keyword is down to a tenth of its earlier size and not only that, but it’s split almost 50/50 between the UK and the US…so a .co.uk domain name is now a giant waste of space!

Ok, now that’s out of the way, here are a couple of keywords for you as a bonus for being patient and waiting a day. Both of them are primarily UK based searches (even in the new regime) and both will let you set up your new clothing empire.

The first is “cardigans for women” – 1,300 exact searches in the UK, going up to 3,600 broad and the .net is available. Not so spectacular, but a good solid site if you know anything about womenswear.

The second is a bit bigger – “cheap designer clothes”. This one does 8,100 exact searches in the UK every month, rising to 12,100 broad match, but there are a lot of related phrase searches if you look in Google. Traffic Travis reckons this is “relatively easy” – all the top sites have higher than normal PR, but are all really young and there are no exact match domains.

So, as always, grab ‘em and tell us when you succeed. All comments welcome as usual.

I’ll be posting a second report later today about the latest results of my experiment in money making but for now, have fun with the new Google Keyword tool.

Your freebie keyword this week may take a wee bit more investment to make it work as a couple of the TLD’s have already gone. Having said that, the .com is available…..only it’s up on godaddy for $1600. Ouch! So let’s look at the keyword.

Womens Leather Shoes

It doesn’t quite get the searches of the phrase with an apostrophe “Women’s Leather Shoes” but it’s pretty good – certainly worth looking at closer.

The local US searches for the top keyword come to 90,500…..3,000 a day! So maybe the .com is worth buying after all. Traffic Travis has this down as a relatively easy keyword, there are a load of PR 0′s in the top 10 and get this – the top slot is held by the .net exact match domain with a PR of 0, and age of 0 and only 16 backlinks…and not only that, it’s a super-thin X-factor adwords site! The .org is at number 11 with zeros for everything including backlinks.

Let’s do some sums on that. 3,000 searches a day giving roughly 1200 clicks to site number 1 (40%) and then maybe 10% CTR on an X-factor adsense setup. That gives us 120 * $1 roughly (after checking the CPC) – that’s a pretty nice house payment for doing nothing!!!

Now, I’m not going to suggest you jump on the .com straight away, but the .co and the .co.uk are still there, so kick it off with them, make 15 days worth of cash and then buy the .com and RULE.

I put some ideas out last week and no-one jumped on them, I may start doing some of this myself if no-one takes me up on them.