Simple Video Pro from Mike Lantz and Nick LaPolla has just been released with a bang, but is it worth all the hype?

If you are keen to check it out first, before you read my review, click here

I need to be clear about my motives for this Simple Video Pro review before I start. I’ve been using Easy Video Player for a couple of years with no complaints (and much to be pleased about), so it seems a little disloyal to be looking at other video products.

The truth is that video plugins have moved on dramatically in the last few months and EVP may be getting an update in the near future – but then again it may still be a long wait. Not only that, but it’ll cost a good old chunk of cash to get hold of, so there are several reasons to look around carefully.

What makes Simple Video Pro unique?

Of course every new product that comes out claiming to be a replacement for another has to do more and do it better, so what is getting everyone so fired up about Simple Video Pro?

Of course you would expect it to do stuff like having timers for buttons to appear and redirect to after viewing if you wish. These have been around for a while – and are still useful.

What you may not have seen from other software is stuff like Facebook and Pinterest integration or the ability to put a clickable watermark on your video.

It will let you use Amazon storage, but also adds Youtube as a real option, even letting you overlay the Youtube logo and control the playback options that YT normally handles.

For me, the killer feature is the chance to let your own affiliates brand your video with their affiliate link, so that if they embed your video all the affiliate mechanisms just get handled automatically. Getting that level of affiliate engagement is going to drive your sales way up, no matter what you are doing.

Not only that, but they guys have got iPhone and iPad playback covered, so you don’t have to worry about getting everything set up only to discover it won’t play on the most popular devices!

Do You need Simple Video Pro?

This is the key to it all really.

I guess if you are not going near video at all in your marketing (huh? Why not?) then it may be a step too far at the moment. My suspicion is that you will be driven down this path in the future, but we all need to focus on the stuff that is actually working for us right now – me more than most 🙂

Having said that, if you are using video at all, no matter what your delivery channel, then Simple Video Pro is going to help.

I’m moving across – even with my investment in EVP – there’s just too much in Simple Video Pro’s favour for me to ignore it. Why am I so confident? Well, Mike Lantz who runs so much of the Warrior Forum, has put his name to this product – something he has never done before – so there is a huge incentive for him to “get it right”.

If you see video in your future, I would definitely get hold of SVP (got bored with typing it out!) and learn all the features it offers. It will form part of your business for some time to come.

How much does Simple Video Pro Cost?

SVP comes in three flavours. There’s the Personal license which will give you the chance to set up 3 sites and costs $37. For an extra $10 you can get the Personal Unlimited license to use on any of your own sites without limit and finally there’s the Developer version which costs $67 where you can put the plugin on sites you create for others or sell on.

My own preference is for the flexibility of the Dev version, but for most people I think the Personal Unlimited one is probably the right choice.

If you want to check out all the other features of Simple Video Pro, click here

This is part 3 of my review series on Tifffany Dow’s Guide to cashing in on Shiny New Object Syndrome. If you want to find to read more, you can find part 1 here and part 2 here.

This is going to be a much quicker post than the others because I wanted to report back on my results over a period of a couple of weeks. Given the nature of the WSO market, this seems like a fair time and I’ll explain why below.

Over the course of the last 2 weeks, I have bought and reviewed several of the big WSO launches (trying all the time to be open about my thoughts) and have been fairly pleased with quality of what I have seen.

Not only that, but as my blog has been around a while, with a reasonable number of updates, Google quite often show my posts within around 15 minutes of me making them, and quite often on the first page. You’d expect then, if I am getting the reviews out fast enough, that I would see reasonable traffic and who knows, maybe even a sale or two.

Well, I regret to say that this is just not the case. In fact, on a good day maybe 1 or 2 people visit the blog as a direct result of searching for a particular WSO review – and that’s often on launch day! It’s not just that I write poor reviews, they just don’t visit from searches.

You can guess how many sales that makes – yup, the square root of f*** (not very much at) all.

It may be that WSO buyers are now completely trained to just buy from recommendation emails and use the forum for quick feedback and reviews. When you couple this with the almost instant withdrawal of WSO from sale that seems to be very prevalent these days, there isn’t even any hope for long-term sales.

Maybe, just maybe, if I were throwing up guesswork reviews without buying the products, there might be a few products with longevity and fame that would drive traffic and make me money over time.

What works against that idea is that Google is now so in love with itself, that any Tom, Dick or Harriet can throw up a crappy Youtube video (based on very little research) that big-G will value over my paid-in-full 1000-word critique pushing me to the bottom of page 2 faster than you can say “whoosh”. So now I need to do video reviews more than text and presumably have to build some trust factor doing that too.

Can you tell what I think of all this yet? 🙂

The Summertime Profits factor.

One of the WSOs that came out during all this, was Summertime Profits (review here), which adds a twist to the idea of reviewing WSOs. In particular, list-building plays a bigger role in that product and I can see that it may be possible to merge the two sets of ideas into one and still make this work in some way. That is where I am headed next…..watch the skies for reviews updates on that product.

Summary and final thoughts on “The Guide”

If I had to summarize, I’d say that Cashing in on SNOS is so much better as a “thought experiment” than as a practical experience. The cost of buying WSOs quickly racks up and in my limited test I have made nowhere near enough to cover my costs, let alone profit.

Looking around the web, I find several sites reviewing Tiffany’s product like me. Only one has gone on to do any other WSO reviews as I have. This may partly be down to Internet Marketer Lack of Follow-up Syndrome (hey, a new WSO title!), or it may just be that no-one else made any money promoting her book and so gave up quicker than me.

As an exercise in getting her own product reviewed and advertised, this has been a blinder for Tiffany (don’t get me wrong, there’s no animosity here, I like her other stuff), but as a means to making money it is not working.

As a result, I’m going to have to revise my scoring. I reckon it’s a great book quality-wise (8 out of 10-ish) but as a real business model it’s going to get a 3.

Tiffany, sorry, I tried, I really did!

If you, or anyone you know is making this work, let me know below, I’d be happy to find out what I’ve screwed up.