Just a super-fast update today.

I don’t know if you’ve been caught up in the frenzy yet, but there’s a whole new top-level domain (TLD) for you to buy into.

Now, normally that would probably get a “so-what” response…..but this one is being touted as the next great place for companies to grab a place on the internet because the TLD in question is .co. Why is this cool? Because we’ve used it in other domains in the past to represent companies. Think of .co.uk and .co.za standing in for companies in the UK and South Africa respectively.

Now, some of those names that you could never get before as .com, .org or .net are up for grabs. Nobody knows if they will be as important for SEO as the old TLD’s but I confess that I have grabbed a couple for some ideas that I’ve had for a while. In fact, in one case, godaddy told me that the .org was also available and would I like to pay $12K for it!!

So, treat it as a great SEO keyword opportunity, or possibly even just as an investment in its own right but NOW is the time to be looking.