I thought I’d try to dash off a quick summary of what has been a full day at the first London Warrior gathering, but I find (at 1a.m.) that my brain may not be up to the full task 🙂 I’ll see what I can get done…..
First off, it’s worth noting that this has been a pitch-free zone overall and I’m massively in favour of that, given some of the comments I’ve made on events in the past.
Secondly, I should just make a quick note to thank all the speakers for giving up their time to actually come and deliver this stuff. Some of it has already changed my thinking on what needs to come next in my journey.
Brad Gosse opened the day with a keynote which turned into a Q&A session where he gave out 5 copies of his new book to the best questions – beaten to the last copy by his favouritism for a woman – gutted! This was a very entertaining walk through some of Brad’s life and a pointer to his current thinking on things in IM.
We then heard from Paul Clifford, who took us through software creation, a model I think a lot of people would like to play with if they had the time/money. Paul demystified some of the needs around getting stuff created and knows his stuff well enough for me to point you in his direction if you want to know more about this stuff
We had a couple of panel sessions about offline and WSO creation, but if anything, these were a little short. It felt like they could have gone on longer with the interest being shown. I was heartened by Peter Garety saying that his first WSO only did 8 sales. My first WSO, released on Thursday, has done more than that already. Maybe I’m in good company after all!
Then Mark Lyford took to the stage and gave some great advice about the power of lists and how to get a buyer’s list from the Warrior Forum fairly quickly. I may write more about this session next week. Great content and very motivating.
Finally, Michael Christon, took us through some of the psychology of selling. This was a difficult to describe session, which ranged from NLP to religion and back again. Michael is a man I will be watching as this was the slickest presentation of the day. Key takeaway: Don’t be a “seller”, just help the “buyer” get what they want! So, don’t force your agenda, that may not be what they want.
The day rounded off with drinks, paid for by Andy Fletcher of Digiresults, and a hypnosis show from a fellow warrior – Hypnoman.
As a final punctuation point on that last comment, I was talking to some women in another conference, in a hotel being used by some of our group across the road. There were 350 women (exclusively) learning how to blog with an organisation called” cyp her”, I think. Nice people, apart from the usual “all girls together” sniping – I left them to it, but couldn’t help think that we were all missing a trick in our separate events. I may head back over tomorrow to check the organisation name, has anyone come across it already?
Edit: Ok, cracked it! The name of the organisation is Cybher (I just mis-heard through the haze of drinks and loud conversation 🙂 ). It took a little while to come up with the right search terms to find them, but if you’re in the UK and female – since it seems to be exclusive – you can check them out here. Maybe I should be cheeky and suggest they look at internet marketing as a key element next year. Say hello to Claire (sp?) if you talk to them, she was trying to explain it all to me on the night.
Leave a Reply