One of the phrases that you will hear over and over again as you start in the business of making money online is “Take Action”. If your chosen guru has had any experience of training others to succeed, they will probably repeat the phrase many times as you listen to them.
Why is that? Simply because the vast majority of people stepping out into a new life are feeling ever so slightly as if they are out of their comfort zone. That feeling of being adrift in a sea of possibilities allows our natural, human inertia to take over and as a result NOTHING HAPPENS!
I am as guilty of this as everyone else. I dithered over sorting out my first domain name, I tiptoed around the idea of having my own hosting account and even now, I am prevaricating over setting up a proper public company (here in the UK), to get all my legal and financial steps in order.
Now, as I was thinking about this post, I was reminded of what you might call a “life-situation” that happened to me just last week. The year has been pretty harsh so far, with a period of being out of work and my mother dying all at the same time. However, I am finally getting her house sorted out for sale and that is where my blinding insight comes from – well, maybe not blinding, see what you think!
As I was sorting out the flooring in the rather small kitchen, I had to put down some new floor covering (lino as we used to call it back in the Twentieth century). The trouble was, that I had to buy a wider, longer piece than I needed and then cut it to size, around all of the cupboard and pipes that were already there. Imagine, if you will, a tiny space where the roll could stick out through two doors at one end of the room and then everything getting narrower and narrower towards the other end of the kitchen.
This left me with a strange origami-type problem, with folds and curves in every bit of the new covering (while trying not to crease it).
As I sat there in dismay, I realised that I had to make the first cut with my knife to just make it fit the length of the room. Not so bad to start with, as I could drag a bit down to cover my mistakes if it all went wrong, but as I got to the cupboards, cutting in and out of the shapes around them, I reached a point where there was no way out. I looked at it twice, then folded and cut (and swore slightly as it wasn’t 100% perfect!) and I was committed.
From that point on, I couldn’t turn back without buying a whole new piece of covering and I put everything I had into making it as good a fit as an amateur flooring expert could manage. Now, if I look at it and ask myself if it is a perfect solution to my potential customer’s flooring needs, I would have to say it’s probably only 95% there. However, if I ask myself if it provides a new, clean platform for them to work with when they first move in and if it is better then the existing solution then I have a real success on my hands.
And there in a nutshell is the reality of what we do when we take risks. Try to create something that helps your customers and is better than anything they have ever seen and they will be grateful for your assistance. They may help you to spot holes in your work and potentially your next attempt will be even better as a result…..that’s just called practice.
My next step here is to get you the materials you need to get started as a “newbie” IM expert and my commitment is that I will be out of my comfort zone with a new UK Ltd company before my next post.
So, your turn, get out out there and cut that lino! Get involved, comment, join me on twitter or facebook, whatever, but make a start today.