I think I’ve said this in the past but having just got back from Robert Puddy’s UK IM conference, I’m going to say it again.

There is nothing quite like going to one of these conferences in person. I still haven’t been to one of the mad ones in the States yet, so this was the biggest show so far and I’m just starting to understand fully why everyone says the deals are done in the bar!

So, short and sweet as conference reviews go. I’ve finally got to the point where I feel like I know a bit of every technique and I just have to get down to doing only one of them until I make some money!

Standout sessions included Jonny Andrews – not sure if telling him he’s as mad as a box of frogs really translates across the Atlantic divide, but a great exposition on using “The hero’s story” in selling. One of the 7 stories that go back through all of human history, Jonny spoke about how it has changed hs own approach to the sales offer process.

Second up for comment was Sterling Valentine. He came across as very “sensible and understated” but was an excellent speaker…I’m still not sure if the comment about his slide being in the wrong currency was planted in the audience (it was in dollars at a UK conference) but his reaction – just flipping the $ to a £ on the pre-prepared slide – was one of the finest bits of showmanship I’ve seen for ages! Not only that, but his “change the offer in order to change the price” gambit at the end of the pitch was something I’ve already made a note of for my own use.

Finally, there was Ambar Hamid. He spoke about taking your offer to the world of B2B deals rather than B2C. This has been an area that I’ve felt for some time that the IM world is missing out on. My old life in corporate IT left me very comfortable in that world so I’ve signed up for Ambar’s UK training on all of his techniques…..feels like a good investment.

So, plenty of material and even more making of new friends and generally drinking until ridiculous times. I really felt like I was involved with it all this time….

What can I say, make it happen for you too….you just need to find something going on nearby and treat the travel and accomodation as an expense item for your new business. Let the tax man take some of the strain of making new partners.

One of the challenges to your early life in the IM world is just how you get to meet some of these “greats” that you hear so much about. These are the marketers that have made it already, whose names you see all the time in your email.

Well, I’ll tell you one way that works. (Disclaimer here, there may be others!)

Are you ready?

Pay them!

There, that seems simple-minded doesn’t it, but actually one of the things it does is signal that you are prepared to invest in yourself as much as you are in their product. If you are in a coaching program for 8 weeks and you have a chance to make a face-to-face meeting then you have earned that right – so do it!

Don’t back out at that point, making excuses about the time it will take because, like it or not, this industry runs on relationships as much as any other business.

So, what am I getting at here. Well, on a personal level, I’ve just signed up for a 6 month Mastermind group with Chris Freville here in the UK that I am really looking forward to. Apart from the pressure to perform and actually get on with it, I’m going to find meeting up with like-minded internet marketers a great way to break out of the “working alone in a bedroom” syndrome that this business brings.

Pearl of the Pacific - Boracay

What’s just as awesome is that I’m also off to the Philippines for John Jonas’ outsourcing retreat in March. I spent some time in September last year working with someone out there after signing up for his “outsource myself” program. I’m hoping to find someone more appropriate to work with me this time round, but again, I’m looking to meet folk from around the world who are going to the event….

….oh yes. I’m also going to enjoy a bit of a holiday!

If you’re stuck in London as an Internet Marketer, thinking that you never get to see others doing the same as you…let me know…I’m easily convinced that a chat over a beer is a good thing .