I went into London yesterday to help Daniel Wagner at a marketing event called the Ultimate Marketing Seminar. (In fact it is still running if you want to go looking…sign up is free).
Now, my attendance at the event isn’t that unusual. I am, after all, trying to meet as many folk in the UK internet marketing world as quickly as possible, as it is obvious that this is a very social space to be in.
What was an eye opener for me, came partly from some ideas that I had already explored for myself but also from the event itself. In fact, Daniel summed it up succinctly from the stage when he drew a line (from 0 to 100%) and asked, “where are you on this line, in your chosen field of expertise?” If you mark the line with an estimate of your skill, then anyone to the left of the mark is a potential client of yours and anyone to the right is someone you need to learn from.
Take that in. You have potential clients waiting for your knowledge in whatever field you are working in…..no matter where you are on the line.
As an additional reinforcement, I spoke to several of the other people attending the show in one of the breaks. They come from all walks of life, unified only by their desire to become entrepreneurs in their own field. This wasn’t just about internet marketing as a pure subject. What I found, was that the vast majority knew only that they had to be online and no more.
I had one of those “aha” moments everyone talks about. Here is a huge potential customer base. Go to non-IM events and just help people – how cool is that? Maybe some will become friends and dare I say it, customers.
