As you start to look at Internet Marketing as a way to make money online, you will discover that there are several different approaches you can take.  I have summarized these methods here and over the course of the next few posts, I will go into each one in more detail.

  • Selling Services
  • Selling your own product
  • Affiliate marketing
  • CPA marketing

The first two look much more like traditional business models, as they rely on some kind of personal involvement as you set them up. When people first come to internet marketing, they will often have this kind of approach in mind, from preconceptions about how business should be done.

The third, Affiliate marketing, could be seen as a traditional selling role, where you get a “cut” of any money made from selling a product and there is much more to be said about this particular subject in another post.

Finally, CPA, or “Cost per Action” is usually a pure information gathering approach – with some selling at times. In this form it is highly suited to an internet-based approach as the “actions” are usually easy to carry out.

I went into London yesterday to help Daniel Wagner at a marketing event called the Ultimate Marketing Seminar. (In fact it is still running if you want to go looking…sign up is free).

Now, my attendance at the event isn’t that unusual. I am, after all, trying to meet as many folk in the UK internet marketing world as quickly as possible, as it is obvious that this is a very social space to be in.

What was an eye opener for me, came partly from some ideas that I had already explored for myself but also from the event itself. In fact, Daniel summed it up succinctly from the stage  when he drew a line (from 0 to 100%) and asked, “where are you on this line, in your chosen field of expertise?”  If you mark the line with an estimate of your skill, then anyone to the left of the mark is a potential client of yours and anyone to the right is someone you need to learn from.

Take that in. You have potential clients waiting for your knowledge in whatever field you are working in…..no matter where you are on the line.

As an additional reinforcement, I spoke to several of the other people attending the show in one of the breaks. They come from all walks of life, unified only by their desire to become entrepreneurs in their own field. This wasn’t just about internet marketing as a pure subject. What I found, was that the vast majority knew only that they had to be online and no more.

I had one of those “aha” moments everyone talks about. Here is a huge potential customer base. Go to non-IM events and just help people – how cool is that? Maybe some will become friends and dare I say it, customers.