Over the last few days, I got directed to these fantastic short videos on using video itself in marketing. They have been made by Andy Jenkins and you’ll recognise his voice from so many of the Stompernet videos….and the high-quility of the videos themselves.
In the most recent one, he gives a really detailed breakdown on getting video right, by just using a presentation as a way to sell. Then he talks about how easy it is to “just” use Keynote or Powerpoint to do this.
Well, that’s a great theory….but let’s face it, Powerpoint is just not up to the job – yet! It will do the slides, sure, but the transitions and animations do not make it a good movie-making helper.
So, in the interests of getting us all up to the same quality of tools before we start, I went looking around.
Microsoft have said that Powerpoint 2010 will be better at it, but I can’t wait. So I eventually found Sliderocket – one of those new-fangled “in the cloud” type of Adobe Air application that will give you a network way to do it all. I have to say it’s looking good. I am going to play with it for a while before making a final analysis but it has to be worth a try if you want to get stuff looking as good as Andy’s…….and I do want you to do that.
Please, no more plain black and white presentations where you just read the bullets. Watch Andy’s videos over at The Videoboss and just make them look incredible!
