Search Engine Caffeine is a straight-up course on releasing your own press releases. As a result, it talks a bit about the traffic advantages of getting high ranking search engine results, but the majority of the book is about the PR side of things.
Cut to the Chase – How Good?
I’ve got to say, this is a pretty good little WSO – it would probably get an 8 if I had to rate it. The reason for that is the way that it takes you through the whole of the copywriting process for your new release. Clearly, you can”t just jump in with both feet and expect a “classic” IM headline to get accepted by a reputable PR wire agency. This book will show you how to get clicks without getting your copy rejected.
It moves into discussing all the things you need to do to keep your prospects reading and then clicking through to your site and talks about the tone of the text you should create.
My only concern with any product like this is that they often claim to rank quickly for super-popular terms, only to then throw in a load of long-tail words that make the process much easier. We never really seem to see “Dog Training” tackled any more, just “Best Dog Training in Alaska” – that kind of thing.
Looking at Search Engine Caffeine makes me feel the same way, there are a couple of terms that are just a bit longer than the grand claims suggest. There’s no doubt that they would be hard enough in their own right, but in both the book and the accompanying videos there are terms being ranked for which are a little off the mainstream. Maybe I’m just not imaginative enough to see how the resulting traffic might be used.
Anyway, it’s a small concern for a product this good. If you want another stream of traffic (often very quickly in competitive markets) then you should check out Search Engine Caffeine on the WSO section of the Warrior Forum.