WP Lead Gorilla Review

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Lead GorillaWP Lead Gorilla does what is says on the tin (or at least, the sales page).

It builds lead capture pages that are reputed to have an insanely high conversion rate and that are being used by some of the big names in marketing right now.

There’s not a lot to say about this, as it’s a plugin – it either works, or it doesn’t 🙂 There are a few reports already about the optin rates being produced by this thing, so I’m happy to say that it does seem to have the desired effect.

Cheap Shot!

One thing that I was less than impressed with was that the images shown in all the sales material are part of an OTO – sorry, but that’s just a little too close to false advertising. I know they weren’t explicitly mentioned on the offer, but I’d expect to see the example images in the bundle. By all means upsell me on an awesome mega-pack of licensed images, but give me the ones you tempted me with in the first place.

My suggestion (unless you really want these pics and the themes) is to hit canstockphoto or one of the other players for stock images. Lodge your OTO equivalent money with them and then use the “points” to download exactly what images you need.

As a result, I’m going to knock down the score for this primate – he only gets 7 out of 10 (and I really wanted to score it higher for the results). Maybe I should introduce a score for the sales process as well as for the product. What do you think?

Search Engine Caffeine Review

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Search Engine CaffeineUp for review today is Search Engine Caffeine by Dan Page – a WSO that makes some bold claims about how much you can dominate the first pages of all the search engines out there.

Search Engine Caffeine is a straight-up course on releasing your own press releases. As a result, it talks a bit about the traffic advantages of getting high ranking search engine results, but the majority of the book is about the PR side of things.

Cut to the Chase – How Good?

I’ve got to say, this is a pretty good little WSO – it would probably get an 8 if I had to rate it. The reason for that is the way that it takes you through the whole of the copywriting process for your new release. Clearly, you can”t just jump in with both feet and expect a “classic” IM headline to get accepted by a reputable PR wire agency. This book will show you how to get clicks without getting your copy rejected.

It moves into discussing all the things you need to do to keep your prospects reading and then clicking through to your site and talks about the tone of the text you should create.

Minor Niggles

My only concern with any product like this is that they often claim to rank quickly for super-popular terms, only to then throw in a load of long-tail words that make the process much easier. We never really seem to see “Dog Training” tackled any more, just “Best Dog Training in Alaska” – that kind of thing.

Looking at Search Engine Caffeine makes me feel the same way, there are a couple of terms that are just a bit longer than the grand claims suggest. There’s no doubt that they would be hard enough in their own right, but in both the book and the accompanying videos there are terms being ranked for which are a little off the mainstream. Maybe I’m just not imaginative enough to see how the resulting traffic might be used.

Anyway, it’s a small concern for a product this good. If you want another stream of traffic (often very quickly in competitive markets) then you should check out Search Engine Caffeine on the WSO section of the Warrior Forum.